North West Insight stands as a distinguished media and advertising entity within the enchanting confines of the North West Province, specifically headquartered in the vibrant capital, Mafikeng. Operating as a pivotal division under the esteemed umbrella of DIHELE BUSINESS GROUP (PTY) LTD, we're officially recognized under the Companies Registrations Act of 2008, bearing the registration number 2019/528620/07.
Our corporate identity transcends the conventional boundaries of media, advertising, and print services. We have a grander purpose pulsating at the core of our existence – to meticulously craft and curate a narrative that propels our province into the limelight as a burgeoning tourism destination. North West Insight, as the name eloquently suggests, is not merely a business; it is an embodiment of the profound capacity to gain an accurate and deep understanding of our beautiful province.
Our raison d'être extends beyond the realms of political perspectives, crime statistics, and the myriad challenges faced by the province. Instead, we unfurl a tapestry that accentuates the positive facets, the hidden gems, and the extraordinary experiences that North West has to offer. "Insight," according to the dictionary, denotes the ability to gain a profound understanding – and this is precisely what we aim to deliver.
In the kaleidoscope of our endeavors, we paint a broader perspective that goes beyond the surface, delving into the heart of North West's cultural richness, natural splendors, and distinctive charm. Our narrative is carefully crafted to transcend the commonplace, focusing solely on the positivity that defines our province.
At the heart of our mission is the resolute intention to promote North West as an ideal tourism destination. Through our diverse media and advertising initiatives, we strive to captivate both local and international audiences, beckoning them to explore the myriad wonders our province has to offer. It's more than a promotional campaign; it's a heartfelt invitation to embark on a journey of discovery, where every nuance of North West's beauty and allure is meticulously showcased.
In essence, North West Insight is not just a media and advertising company; it's a passionate storyteller, an advocate for the untold splendors, and a guiding beacon for those seeking an authentic, positive portrayal of our province. Join us in unraveling the tapestry of North West's magnificence – where every detail, every story, and every experience is rendered with the precision of true insight.
Why North West Insight?
The genesis of North West Insight traces back to 2019 when the enterprising Tumelo Dihele, a young and visionary entrepreneur, established it as a sub-division under the esteemed umbrella of Dihele Business Group (Pty) Ltd. Hailing from the heart of North West in Mafikeng, Tumelo keenly observed a recurrent narrative whenever the province found its way into various media channels – a narrative overshadowed by themes of corruption, political instability, poverty, crime, or natural disasters.
Tumelo's firsthand experience of witnessing his province reduced to these often sensationalized portrayals sparked the inception of North West Insight. While acknowledging that such coverage might be standard for any region, the company was founded with a distinct purpose – to present a comprehensive and authentic understanding of the North West Province that transcends the stereotypical narratives.
The company strives to be a beacon of truth, showcasing the real North West beyond the shadows of challenges. It's not merely a reaction against negative portrayals but a proactive effort to provide a nuanced perspective that encapsulates the essence of the province. North West Insight aims to illuminate what the province truly offers – its offerings, values, and the unique aspects that define its identity.
The vision is clear: to foster a new, positive perspective that encourages people to view the North West Province as more than a backdrop for crises. By delving into the core of the province's hospitality, warmth, weather, diversity, and the inherent kindness of its people,
North West Insight aspires to reshape perceptions. The ultimate goal is to position the province as an inviting tourist destination, inviting individuals to experience the richness and authenticity that define the North West.
